Non-alcoholic cocktail menu and product launch bar hire

Background
Shaker were instructed by Shloer to design a range of alcoholic and non-alcoholic cocktails using their range of sparkling juice drinks. Following this Shloer and Shaker took to the road in four major cities across the UK for public screenings and cocktail sampling.
Objective

• Design branded alcoholic and non-alcoholic cocktail for the launch of Shloer.
• Provide a team of professional bartenders and branded mobile bars throughout the UK.
• Provide thousands of samples of Shloer cocktails.

What we did
Shaker appointed one of our top mixologists to design and name a selection of memorable mocktails which where sampled by the shloer brand managers, amoungst the drinks were ‘Its your Shhhparkle’, ‘Shloer Cosmo’ and the ‘Sparkling Cherry Bakewell’. Shaker then provided a team of top bartenders and a branded portable cocktail bar for the four summer screenings, servings hundreds of shloer fans across the country. After the success of the summer drinks Shaker were instructed by Shloer to design a winter drinks collection with a kick (alcohol) the results can be viewed and sampled at the Shloer website.

Shaker have also been contracted for 2007.

Testimonial
I just wanted to let you know what a great job the Shaker guys did for us at the Shloer Summer Screenings. The professionalism and enthusiasm that they brought to all four events was a credit to Shaker and each one of the team.

They worked tirelessly throughout the evening, satisfying the thirst of a few thousand people at each event; all with a smile. I know it was difficult circumstances for the guys working with an audience of around 90% females; however someone has to do it!

I would be happy to recommend Shaker to anyone wanting to create a true experiential campaign for their consumers at any event. Thanks a lot guys and I look forward to working with you in the near future.
Nathan Forde – Shloer Brand Manager