
In 1932, Davide Campari now the head of the company, invents CampariSoda the first ready to drink single does aperitif in the world. The bottle was designed by Fortunato Depero, one of the most famous futurist artist of that period and is today a design icon.
Aperitivo is the Italian word for Aperitif which has come to denote both the category of drinks usually consumed before a meal, and the ritual of the aperitivo itself.
The “aperitivo” is a drink served before a meal and can be a single product or a mix, in other words, a cocktail. Its function is to stimulate the appetite, and the word derives from the Latin Aperire or to open. Nowadays, the aperitivo includes snacks and food and has become a social moment almost independent of the following meal.
-The aperitivo is a rite with a lot of heritage and tradition